13 Key Groupon Stats for All Bargain Hunters
Updated · Aug 16, 2022
An overflowing shopping cart and a bank account desperate to find a discount?
You’re not alone. We’ve all been there…
There’s some good news though. Chances are that the discount you’re looking for might be just seven letters and one Google click away.
A merge of the words “group” and “coupon,” Groupon helps both the average customer and local businesses by offering discounts to millions of users. Using Groupon, you tone down your credit card bills while companies get to reach millions of potential clients.
Check out the following Groupon stats to see what’s up with the platform before you go seek the ultimate discount.
Stunning Groupon Facts (Editor’s Choice)
- Groupon made close to 200 million deals a year at its peak.
- So far, Groupon has sold more than 1.5 billion coupons to customers across the globe.
- Groupon’s audience totaled 43.6 million active users in 2019.
- The platform’s popularity fell to 22.2 million users by the beginning of 2022.
- Users redeem about 547,000 Groupons on an average day.
- 5.8 million people downloaded the Groupon app in 2021.
- Groupon generated $967.1 million in revenue for the calendar year of 2021.
Who Are Groupon’s Users?
Well, for the most part, they are people like you: internet users who like to get the best deals a business can offer.
We know what you’re thinking: Who doesn’t like that?
Yeah, that description doesn’t narrow it down much. So, let’s dive deep into the Groupon user base.
1. Groupon had 22.2 million active users in Q1 2022.
Things usually have an expiration date, and it seems like Groupon’s active users are no exception. There were 43.6 million users in 2019, but by the time the worst of the pandemic had passed, there were only half as many.
Truth is that Groupon’s user base had started dwindling years before that. In 2017, Groupon’s audience peaked at 49.53 million buyers.
We’ll leave it up to you to decide whether the dramatic decrease was due to coupons becoming old-school or if it was simply time for the company to start fading away—or perhaps there’s a third option.
Keep reading these Groupon facts and tell us what you think.
2. Nearly six million people downloaded the Groupon app in 2021.
As you can imagine, the numbers were much more impressive in 2019—the records show no less than 20 million downloads that year. Alas, two years later, the number had dwindled to just 5.8 million downloads.
Interestingly enough, iPhone users have remained loyal to the app. Since mid-2020, the number of iOS downloads has remained at around 200,000. Android downloads, on the other hand, fluctuate between 125,000 and 600,000.
3. Most of Groupon’s mobile users (73%) come from the United States.
Let’s look at one more stat about Groupon’s demographics.
Remember those 5.8 million downloads in 2021?
Well, people in the US account for 4.3 million of those. Spain, the UK, France, and Italy are next on the list, with each of these countries claiming around 600,000 downloads.
However, the biggest percentage growth came from the United Arab Emirates. The iOS downloads in the country grew by 14.5% in 2021 compared to 2020.
Does this mean that Groupon is still popular in 2022?
Well, at the very least, it means that some people are still interested in what it has to offer. Furthermore, their interest seems to be growing. April 2022 saw 44.9 million visits to Groupon; May 45.9 million; and June 54.1 million.
4. Only 12.4% of Groupon’s US traffic comes from desktop devices.
Yet, since the country accounts for 95.4% of Groupon’s 54.1 million total monthly visits, US desktops end up directing 6.4 million monthly visits. Not bad, huh?
Now, how many people use Groupon in other countries?
Canada follows the US, accounting for 1.7% of Groupon’s traffic (that’s 900,000 visits or so a month). India and the UK are tied for the third spot, each with a 0.32% share of Groupon’s visits.
Fun fact: Only 0.01% of Somali users surf Groupon on desktop computers. 99.99% use their mobile phones.
5. Groupon’s bounce rate reached 45.95% in May 2022.
For all SEO enthusiasts out there, we’ve got you with some Groupon traffic stats.
The bounce rate—aka the percentage of people who leave the website after only looking at one page—neared 48% in June. Believe it or not, that falls in the “normal” range.
For comparison, eBay has a 42.2% bounce rate. Etsy? 49.19%. Netflix? 65.98%.
So, yeah, it’s not ideal, but it’s also far from dire.
Fun fact: The average Groupon visitor scrolls through 2.9 pages for 6:23 minutes.
What Do The Groupon Sales Stats Have To Say About That?
Truth is that Groupons often lead to purchases.
Businesses, mainly smaller and local ones, offer discounts on Groupons to attract customers for further shopping. It’s basically like investing in marketing.
Anyway, let’s see how successful Groupon is for all parties involved.
6. Back in 2015, each Groupon deal led to 350 sales on average.
The numbers are probably not as optimistic now, as the site’s user base has basically halved since this stat came out. But it’s good to know how things were like back in the good old days—that might give us some hints for what to expect in Groupon’s future. So, let’s see.
Each deal a business posted on Groupon gave users an average of 56% off the retail price, which led to 350 purchases, which generated about $8,750 in turn.
This way, both the customer and the business are happy. The buyer acquires things for cheaper, and the business gains exposure (not to mention thousands in revenue).
How many Groupon sellers are there?
Back in 2015, Groupon had seven million business pages, closing the year with more than 200 million deals.
7. A 2010 Groupon was purchased 620,000 times.
(Source: The Atlantic)
Ever heard of overnight coupon success?
We present to you “The Runaway Hit.” This is a Nordstrom Rack purchase-for-$50-pay-$25 coupon. Across the US, 623,000 people purchased it and made Groupon some $15.6 million.
We’d give the runaway hit first place in Groupon sales even in 2022. Why?
Because this single coupon generated 2.6% of the cumulative platform revenue.
For comparison, the average coupon on the platform sells 578 times and generates $13,840. This would mean that the Nordstrom Rack Groupon made the company 1,127 times more money than other coupons on the site.
8. Groupon has sold more than 1.5 billion coupons to customers worldwide.
The company claims to have worked with more than one million merchants so far. And, according to Groupon stats for sellers, 66% of those merchants are quite satisfied with their partnership with the daily deals site—after all, the discounts they offered yielded a 31% customer return rate.
On the other hand, 32% thought that offering Groupons was an unsuccessful marketing campaign. Their customer return rate was significantly lower than the other group: 13%.
Still, we’d say the odds are in Groupon’s favor when it comes to customer satisfaction.
Fun fact: By 2020, customers had saved a combined $35 billion with Groupon.
9. Groupon is the second most visited coupon site in the US.
Back in 2013, Groupon’s market share was 59.1%. LivingSocial, on the other hand, had a 16.6% share of the daily deal market while other smaller companies (like Tippr or Eversave) shared the remaining 24.3%.
Nowadays, though, things look pretty different. Groupon is still one of the top coupon sites in the US, but its main competitors now are mypoints.com, retailmenot.com, and slickdeals.net.
In fact, the latter is currently the most visited website of its kind, boasting an average of 67 million monthly visits.
10. Nearly 60% of the businesses on Groupon are led by a woman.
And Groupon stats show that they’re doing quite well for themselves—even if they have to put in 12-hour work days.
Although nearly half of them (45%) opened their business during the pandemic, 64% are already earning more than (or at least the same as) what they did while they were employees. Most importantly, though, 94% of them feel happier now.
Fun fact: Women receive an average 8% less than men when raising equity from investors. How do they fund their businesses, then? Well, some use personal savings (40%) and credit cards (46%), though most of them (74%) take out loans to fund their business.
About Groupon’s Revenue
Yeah, Groupon had some crazy hits back in the day…
But how are its finances nowadays?
See for yourself by reading on.
11. Groupon’s 2021 revenue stood at almost $1 billion.
Groupon’s annual revenue reached $967.1 million in 2021. The previous year, however, Groupon generated almost half a million more: $1.4 billion. This records a 31.7% decrease on a year-over-year basis from 2020 to 2021.
2016 was the most successful year for Groupon financially. At the time, the company made a little more than $3 billion in revenue. Since then, numbers have been on a steep decline.
Projections suggest that the company’s revenue for the first quarter of 2022 will come at $170 million.
12. Groupon made $737.1 million in gross profit in 2021.
Although its revenue may be going down, Groupon’s profits are actually going up.
The company made $677.3 million in gross profit in 2020. A year later, the numbers had increased by 9% and reached $737.1 million. The reason for that is higher gross billings in North America and a higher amount of unredeemed coupons.
Groupon’s net income also increased quite a bit. In 2020, the company recorded a $286.6 million loss. In 2021, the number reached $120.3 million—those are positive, by the way. It seems Groupon left the “losses” behind in 2020.
13. Wait, is Groupon a public company?
(Source: Los Angeles Times)
Yep. The company went public in 2011 under the symbol GRPN. It had already raised $950 million in funding from other investors a few months before that and was looking to raise $750 million from its first stock sale.
Unfortunately, Groupon’s market cap reached its peak ($13 billion) by the end of that same year and has been pretty much on a steady downwards trend ever since.
As of July 2022, the company’s worth an estimated $280 million, with each share valued at $9.52. (Yeah, ouch.)
So, is Groupon losing popularity?
Well, usage stats prove this to be the case, but the company is still performing well enough to continue operating.
There are still millions of buyers and just as many small businesses looking to gain clients through offering discounts as a marketing strategy. What’s more, people keep on redeeming thousands of Groupons every day, so people are definitely still using the platform.
It’s exciting to see how the company moves as time progresses. We’ll keep an eye on Groupon stats over the next few months and let you know if something interesting comes up. Meanwhile, feel free to browse the site and see if you find a deal that catches your eye.
Unaware that life beyond the internet exists, Nick is poking servers and control panels, playing with WordPress add-ons, and helping people get the hosting that suits them.