Best Landing Page Builders in 2022 - In-Depth Reviews

What Is HubSpot?

HubSpot is an inbound marketing company, founded back in 2006. The provider offers feature-packed CRM tools, marketing solutions, and customer service software. 

The HubSpot platform is incredibly robust and integrates well with hundreds of third-party tools. 

HubSpot Pricing

• Starter - from $40/mo - Free HubSpot marketing tools and a drag-and-drop landing page maker with some analytics but no custom domain name. Additionally, chatbots, online forms and remarketing and retargeting options are included.
• Professional - from $800/mo - Includes all Starter features plus automation and conversion optimization tools. The landing page builder allows you to perform A/B testing, insert smart content, refine ads and use custom domains. There are various traffic analytics and campaign reports.
• Enterprise - from $3,200/mo - It builds on the Professional plan and serves larger businesses where many employees need to track customer data; team hierarchy and user role management; predictive lead scoring and behavioral reports.

HubSpot Best Features 

• Great variety of mobile-optimized templates that look good on all screens and devices. 
• Drag-and-drop editor with comprehensive design options. You can change fonts, embed videos, set up online forms, and more.
• Dynamic content - One of the best landing page builder tools in terms of personalization options.
• Change your content dynamically depending on the visitor’s device, geolocation, working niche. 
• Customized SEO suggestions so you can get a competitive advantage in search engines.
• Perform extensive testing with different variations of your landing page - colors, CTA buttons, forms, sales message.
• HubSpot helps you track your online ad activity and ROI. You can get detailed information about your Facebook, Instagram, and Google campaigns.
• Easy integration with Salesforce, the cloud CRM software giant, as well as 500+ other apps. 

What We Disliked

• Prices do not fit every budget. Monthly rates are on the high side, especially when you consider you have to prepay the whole year.
• There is some learning curve to the HubSpot platform. A complete beginner can quickly get overwhelmed with all the options.

HubSpot User Reviews

There are plenty of customer testimonials about HubSpot to go around. After all, we are talking about one of the most popular platforms in our landing page comparison.

• Trustpilot score - 3.3 / 5 (164 reviews)
• Capterra score - 4.5 / 5 (259 reviews)
• G2 score - 4.3 / 5 (5,641 reviews)

The reviews are mainly positive, outlining HubSpot as an efficient tool with plenty of useful options for marketing automation.

Still, some clients consider HS far from perfect - clunky navigation and technical issues are some of the complaints. 

We Recommend HubSpot For... 

HubSpot should be one of your prime choices when building a landing page or running a digital marketing campaign. It doesn’t matter if you are a small web agency or an industry mogul with hundreds of employees - there are product offers and bundles for any type of business. Especially useful for B2B customers.

What Is Unbounce?

Unbounce is a Canadian company that helps businesses build great landing pages that bring in quantitative results. Founded in 2009, the provider has been growing rapidly and became one of the most recognizable names in the industry.

Unbounce hosts the annual Call To Action Conference for marketing professionals.

Unbounce Pricing

• Launch - from $80/mo - Build custom destination pages for up to 500 conversions and 20,000 visitors; connect one domain name; unlimited pop-ups and sticky bars.
• Optimize - from $120/mo - Adds A/B testing and conversion intelligence tools; covers 1,000 conversions and 30,000 visitors; three connected domains.
• Accelerate - from $200/mo - Get up to 2,000 conversions and 40,000 visitors; includes AMP pages; advanced geolocation targeting and content scheduling.
• Scale - from $300/mo - Ideal for growing businesses that take a lot of bandwidth; create converting landing pages for up to 15 domains; unlocks all marketing features.

You can also fine-tune your account limits, creating a completely-custom deal.

Unbounce Best Features

• One-on-one onboarding and training session with an Unbounce specialist.
• Photo library with over 850,000 royalty-free images and layouts. Stunning Unbounce templates for sales pages.
• Unbounce automatically applies the Google PageSpeed Insights standards for an extra speed boost. 
• You can monitor your landing page performance with the real-time conversion analyzer. Gives information about sales, conversion rates, traffic, sources, and more.
• Extremely secure platform, following the latest standards for GDPR compliance. Supports two-factor authentication (2FA) and Google single sign-on (SSO).
• Automatic image compression and optimization to lighten the load on your server.
• Advanced AI algorithm for smart traffic distribution. Each visitor gets redirected to the page version that is most likely to convert with them. 
• Ensure a flawless experience for all smartphone and tablet users with accelerated mobile pages (AMP). Available on Accelerate and Scale plans.

What We Disliked

• Rather pricey, not suitable for a startup business.
• No free plan available.
• The drag-and-drop editor gets slow and clunky at times, especially as you try to add more options to the page. 

Unbounce User Reviews

Unbounce is holding a stellar reputation as one of the best landing page creator tools, according to existing users.

• Trustpilot score - 3.7 / 5 (139 reviews)
• TrustRadius score - 8.7 / 10 (119 reviews)
• G2 score - 4.4 / 5 (233 reviews)

Clients seem mostly unhappy with the customer support and long delays between replies. The fact that a company representative is always present to respond to all user comments leads us to believe Unbounce is at least making an effort to improve.

We Recommend Unbounce For…

Unbounce is not a fully-charged marketing platform or a complicated CRM. It has a single purpose in mind - create targeted landing pages that maximize your revenue. Suitable for beginners and users with no HTML and CSS experience.

What Is Leadpages?

Leadpages is a no-code website creation software that primarily targets startups and small-time business owners. It’s a feature-packed platform that includes conversion tools, design layouts, and state-of-the-art security.

In March 2021, tech disruptors Redbrick acquired Leadpages as part of their long-term visitor engagement strategies.

Leadpages Pricing

• Standard - from $25/mo - Services a single website; includes landing pages, alert bars, and pop-ups; lead notification alerts; technical assistance only via email.
• Pro - from $48/mo - Contains all features from the Standard deal plus unlimited A/B split testing, opt-in text campaigns, and email trigger links; suitable for up to three domains.
• Advanced - from $199/mo - Allows for elaborate integrations with tools like HubSpot, Salesforce, and Marketo; sub-accounts for different teams and members; one-on-one onboarding call with a Leadpages employee.

All of the above prices are valid for a yearly prepayment and carry up to 39% discount, compared to the monthly rates. 

Leadpages Best Features

• You get free web hosting and no-cost domain registration.
• The drag-and-drop interface is very intuitive and requires no coding knowledge to create a website landing page. Customizable opt-in forms.
• Group landing pages by the campaigns they serve and add color-coded labeling.
• All templates, pop-ups, and alert bars are mobile-responsive to work well with all devices.
• Boost your page performance with extra functionalities. Leadpages comes with great widgets for calendars, countdown timers, customer testimonials, and more. 
• Real-time analytics and optimization tips for better conversions.
• Connect Leadpages with your favorite email marketing tool. You can add subscribers from the leading email marketing platforms like MailChimp, ConstantContact, or AWeber. 
• Enhanced security with automated SSL encryption and data collection in full GDPR compliance.

What We Disliked

• Support is limited on the lower-tier plans. You can only get assistance via email on the Starter package and live chat on the Pro one. Priority phone support is available only for Advanced clients.
• No enterprise options for larger teams.

Leadpages User Reviews

Most recent reviews about this cheap landing page builder are on the positive side. Users claim the tool is efficient and comprehensive enough for even the smallest businesses.

• Trustpilot score - 3.2 / 5 (8 reviews)
• TrustRadius score - 8.5/ 10 (64 reviews)
• G2 score - 3.9 / 5 (101 reviews)

On the flip side, you can always find some disgruntled customers. They are mostly unhappy with the automatic renewal policies. 

We Recommend Leadpages For...

Leadpages is a budget-friendly solution that includes free hosting and domain name registration. You can create a simple landing page or a full-blown website with this tool. A great fit for bloggers and small-to-medium businesses.

What Is Instapage?

Instapage is a block-based landing page builder that has been around since 2012. This feature-packed solution aims to elevate the marketing efforts of growing businesses and enterprises with extensive performance optimization and user analytics options.

Instapage gives you a ton of design options as well. You have a gallery of 500+ beautiful templates, grouped by various purposes - event registration, product launch, schedule appointment, special promotions, and more.

Instapage Pricing

• Business - from $149/mo - No conversion limits or penalties; in-house developed tools for page speed optimization, scalability, and ad relevance; server-side A/B testing.
• Enterprise - custom - Everything in Business plus AMP pages, visual collaboration, ad-to-page personalization, and more; assign a dedicated customer success manager for one-on-one advice with the services. 

There are no free options with Instapage. The $149/mo price tag makes the tool more preferred by bigger companies and enterprises. This is the annual prepayment option, which carries a 25% discount from the standard rate. 

Instapage Best Features

• The best landing page builder with built-in collaboration tools.
• The Thor Render Engine technology makes up for some of the fastest pages in the industry. Never lose another client due to slow loading times! 
• Pre-designed reusable blocks save a ton of time and scale easily. You can also create your own and activate them on hundreds of pages at once with a single click.
• 500+ customizable layouts for high conversions in different use cases.
• Intuitive analytics dashboard with real-time analytics, heatmaps, ad performance, and more.
• Instapage integrates easily with hundreds of complementary tools like Zapier, Salesforce, Hubspot, and Marketo.
• A secure platform with SSL encryption, Google SSO, and GDPR compliance.

What We Disliked

• Poor WordPress landing page builder, very few widgets available.
• It lacks some ecommerce options compared to similar landing page solutions.

Instapage User Reviews

You can find a lot of positive user reviews about Instapage, but Trustpilot reveals it typically asks its clients for testimonials (which is a common practice among online service providers).

• Trustpilot score - 2.7 / 5 (372 reviews)
• TrustRadius score - 8.6 / 10 (41 reviews)
• G2 score - 4.3 / 5 (252 reviews)

Some clients have definitely seen positive changes in terms of conversions, so the platform understandably has a loyal following. 

Still, the customization options and support assistance seem to leave a lot to be desired. 

We Recommend Instapage For...

The block-based landing page software comes with useful monitoring and reporting tools, which you can easily integrate into any type of marketing campaign. Works great for teams with multiple collaborators.

What Is Landingi?

Landingi was founded by a group of Polish developers. What started out as a simple web agency grew into a multifunctional landing page builder, designed to help the same businesses they were running before. 

The Landingi tool lets you take full control over your campaigns - design, integrations, optimization, audience, conversions. Offers different solutions for businesses, agencies, and enterprises.

Landingi Pricing

• Core - from $29/mo - Unlimited landing pages and conversions; up to 5,000 unique visitors; utilize for one custom domain; includes a basic drag-and-drop editor with limited analytics. 
• Create - from $55/mo - Raises the limits for unique visitors to 50,000 and custom domains to 10; adds pop-ups with over 50 stylish landing page templates; also comes with lightboxes, custom fonts, background videos, and HTML customization options.
• Automate - from $79/mo - All business features unlocked; a comprehensive campaign scheduler for over 20 different domain names; A/B split testing and sales funnels for optimized conversions.
• Agency - from $149/mo - Covers up to 300,000 unique visitors per month; includes all options from the business-level packages.
• Agency Pro - from $245/mo - Adds white-labeling options so you can utilize Landingi under your domain and brand; custom login and error pages; brandable outgoing emails.
• Enterprise - from $599/mo - Military-grade security infrastructure with restricted IP access; tailored solutions as per the needs of the individual client; scalable accounts and subaccounts.

All plans include a 14-day free trial with no contract obligations or credit card requirements. Premium deals are available with monthly, three-months, six-months, and one-year billing rates.

Landingi Best Features

• A gallery of over 250 landing and sales page templates. Fully customizable layouts for different business niches.
• Free of charge image and video assets, so even a complete beginner can become a designer.
• Switch between the Web and Mobile tabs to optimize how your page looks on different screens.
• Landingi comes with a polished form builder so you can easily capture sales leads.
• Drag-and-drop widgets and custom fields.
• Easy integration with your WP websites - offers one-click publishing through the Landingi WordPress plugin.
• Captivate the user's attention with slick custom fonts, animations, and call-to-action buttons.

What We Disliked

• A/B testing not available on the cheaper plans.
• The level of support assistance could be better. There are enough communication channels, but sometimes we had to go back-and-forth to get a proper solution. 

Landingi User Reviews

Existing users often rate Landingi as the best landing page builder. In fact, the platform holds a whopping 86% Excellent ratings on Trustpilot.

• Trustpilot score - 4.3 / 5 (37 reviews)
• Capterra score - 4.8 / 5 (129 reviews)
• G2 score - 4.4 / 5 (186 reviews)

People agree that Landingi is an affordable way to build converting landing pages, and it’s easy to use, even for a novice user. 

Should the occasional negative review pops up, a company representative is always there to give extra help to the frustrated client.

We Recommend Landingi For…

As Landingi offers various solutions for different business types, the package prices attract both marketing experts and web agencies with lots of clients. The advanced account scalability allows you to keep your budget aligned with your needs.

What Is ShortStack?

ShortStack is an indispensable landing page tool when you’re running events. And by “events,” we do include everything - games, giveaways, sweepstakes, and prize-related promotions. 

ShortStack puts a huge focus on social media contests. You can run, promote, and analyze games on Facebook, Instagram, Twitter, YouTube, even TikTok.

ShortStack Pricing

• Free Trial - Good for as long as you wish; no credit card required; limited to 20 entries and 100 views.
• Business - from $99/mo - You can store up to 10,000 entries and accommodate 50,000 monthly users; unlimited campaigns and emails; includes different types of contests - refer-a-friend, instant win, or comment-to-enter games. 
• Agency - from $199/mo - You get access to new contest options like video uploads, hashtag-and-retweet, and invite-only events; 5x higher monthly user and entry limits than the Business plan.
• Brand - from $499/mo - Get explicit consent from Twitter and Instagram users for campaigns on those platforms; very high entry (500,000) and view (2,500,000) limits. 

ShortStack Best Features

• ShortStack integrates well with other third-party platforms. The solution can pair up with Google Analytics, MailChimp, Shopify, and many more.
• Detailed landing page statistics to monitor, analyze, and adjust your campaign success. Includes separate tracking for emails - sent/open rates, clicks, link clicks, autoresponders. 
• Style Panel is an intuitive dashboard with loads of design customization options. You don’t need to know anything about CSS - all adjustments are displayed instantly on the Preview screen.
• The Entries Manager allows you to get all event or game submissions in one place. Easy CSV export or ZIP archives for bulk photos.
• Schedule and update your content on-the-go. Show and hide content at certain times, even if you’re not present at your desk.
• Running an Instagram or Twitter contest? Gather and display all entries associated with a specific hashtag. ShortStack also sends automatic permission requests from the users. 
• Unique coupon codes for in-store or online redemption.

What We Disliked

• Relatively low entry limits, especially on the Free plan.
• If you’re not running online contests, chances are you will find many of the options rather impractical.

ShortStack User Reviews

ShortStack is a rather small company, so you won’t find tons of user reviews about this website landing page builder.

• TrustRadius score - 9.0 / 10 (5 reviews)
• G2 score - 4.4 / 5 (77 reviews)

Even though some claim there is a learning curve to it, the majority of existing clients are delighted with the platform. It’s especially good if your business goal is lead generation or social media campaigns. 

We Recommend ShortStack For…

If you want to make a lasting impression in channels like Instagram, Twitter, or TikTok, ShortStack might easily be your best-suited solution. The tool is simple enough for beginner marketers and web agencies, which heavily rely on social networks. Great for visitor engagement.

What Is Pagewiz?

Pagewiz started off in 2011, but the platform developers have had years of experience with industry giants like Oracle and Intel. 

The company relies on its expert 24/7 support to ensure no client is left unserved. The multiple communication channels and prompt replies easily put Pagewiz among the best landing page builder tools in terms of customer care.

Pagewiz Pricing

• Basic - from $25/mo - Create unlimited landing pages for two custom domain names; A/B testing for optimized lead conversion; can handle up to 5,000 unique visitors.
• Standard - from $42/mo - Doubles the limit for monthly visits; supports landing page projects for up to 5 domains. 
• Plus - from $84/mo - You can now manage up to 10 domain names and handle 30,000 monthly visitors; adds branded email notifications and a script library to the mix.
• Pro - from $169/mo - Includes all features in previous packages; ups the limits to 25 custom domains and 100,000 visitors; a one-on-one demo with a Pagewiz support employee.

The above prices are available for yearly billing plans and have a 15% discount. 

All packages include web hosting, Cloudflare CDN (one of the best CDNs), SSL, widgets, and a gallery of Pagewiz templates.

Pagewiz Best Features

• The drag-and-drop functionality allows you to adjust all page elements pixel-perfect. Add a new menu, image, or flash animation without any design knowledge. 
• More than 100 conversion-optimized templates, all of them fully responsive for an optimized mobile experience.
• If you know a thing or two about page development, you can add your custom code to the Pagewiz platform. Adaptable with HTML, CSS, and Javascript. 
• No code embeds needed for integrating a video.
• Many competitive landing page services include A/B testing options on higher-tier packages. Pagewiz offers this feature by default with all plans.
• Easily manage multiple accounts with a single login, essential if you have a growing marketing team.
• Parallax scrolling for a more modern look and feel of your pages.

What We Disliked

• Geared more toward B2C than B2B enterprises.
• Knowledge base and help guides are a bit limited.

Pagewiz User Reviews

Testimonials from real Pagewiz customers are rather scarce, especially if we exclude dated reviews from over a year.

• Trustpilot score - 4.1 / 5 (1 review)
• G2 score - 9.0 / 10 (5 reviews)
• Capterra score - 4.5 / 5 (13 reviews)

In fact, the most recent user comment we’ve found on major review aggregators was from early 2018. It seems the best way to get some first-hand impressions from Pagewiz is to go ahead and check out the 30-day free trial.

We Recommend Pagewiz For…

Pagewiz is a feature-packed platform that makes landing page building as simplified as it comes. The company offers reasonable pricing plans and convenient upgrade options if you reach your resource limits. Well-suited for small and growing businesses.